Optimizing your site for search engines
Search engine optimization is important for the visibility of the site in search engines and thus improve the traffic of visitors. 
To achieve the visibility of our website for some criteria, it must have several features in mind.
The wording of the titles:
The title is the parameter that identifies a page in the results of the search engines, the Favorites folder in the leaflets, and so on. Therefore, in many cases it may be a marketing tool.
The title should be placed in the code between the <head>: (many publishers do not visual) <title> TITLE </ title>.
The title must include among their first words the criteria for which they are optimizing the web. It is also interesting that includes the trademark that identifies the website or its domain to be easily reachable on a hit list. The title is perfect if it manages to integrate all the criteria in one sentence and it also involves itself in a possible search phrase.
Maximum length:
It is recommended that the length of the title is a minimum of 70 characters and a maximum of 120 characters, the latter are not considered as relevant.
Metatags:
Some search engines use two special codes called TAGS, placed in the page header to index the results. Basically, use the Tag ‘description’ and Tag ‘keywords’. The importance of the tags is highly valued on in fact a few years ago were essential for the promotion but over time, and due to the abuse of spammers, search engines have usurped the place.
KeyWords:
Obviously this tag must contain the words for optimization, the search engines only read about the first 200 characters of this tag. It is interesting to place the keyword in Uppercase and lowercase for all search engines (including those that differentiate the upper or lower case) assess correctly our site when someone run a search criterion, either uppercase or lowercase.
The words should never be repeated more than 3 times and ideally formed search phrases. Another good option is to include the geographic location of the business. You should not use commas to separate keywords, as they spend valuable space of TAG who read the search engines. In addition to us and we will find searches for phrases unexpected, resulting from the combination of several words.
<META NAME=”keywords” CONTENT=”search engine optimization”>
Description:
The text we put in the Tag ‘description’, after the title will appear in the results of most search engines on the network.
It’s good to get a description of incitement to click on an indirect way. Must measure less than 170 characters and contain all the keywords that are optimized for the page.
<META NAME=”description” CONTENT=”Posicionamiento seekers SEO”>
Robots Tag:
The search engines need to know how to act while visiting a page. We have two ways to explain it, this means a tag and another, creating a robots.txt file.
<META NAME=”robots” CONTENT=”INDEX,FOLLOW”>
This tag explains the robot what to do with this site, whether or not to index index (INDEX, noindex tag), and whether to explore the links you find it or not (FOLLOW, NOFOLLOW).
Other tags:
There are other tags that can increase the positioning very significantly, we list here:
TYPE CODE
Subject:
<meta name=”abstract” content=”Posicionamiento seekers SEO”>
Author:
<meta NAME=”author” content=”Jordi Camps”>
Rights:
<meta name=”copyright” content=”© 2005-NetDebugger.com”>
Distribution:
<meta name=”distribution” content=”Global”>
Expiration:
<meta name=”expires” content=”Mon, 01 Jan 3666 12:00:00 GMT”>;
Language:
<meta http-equiv=”content-language” content=”SP”>;
Refresher:
<meta http-equiv=”refresh” content=5;URL=http://www.netdebugger.com”>;
Note: The tag of Coke never be used as the search engines see it as SPAM.
A rumor spread in a FAQ for Microsoft Frontpage claimed that the order of metatags is important but this is not true.
In addition to the tags here said there are tags Dublin Core (DC) based on the ranking of pages using XML. Search engines do not even recognize them.
Placement of criteria:
The places where you can place the criteria on which the optimization can be done several. For search engines, are of particular importance to find keywords in:
The names of file
The content holders, H1 tags …
Text links
ALT tags for images
Comments code
Names of frames
Name of image files
Hidden fields of Forms
Bold text
Tag NoFrames
Metatags
The tour of the site is up and down, giving more importance to the text found at first, 25 words or 200 words (text visible to the user to enter the page) that the core text. The final area, most recently, is also valued by the search engines.
Robots.Txt:
This text file must be located in the root domain and must contain the information from directories that you can visit the search engine and what not. It is important to never stop this empty file, if it fails we will create the metatag ‘bots’ to give instructions to search engines on how they should act on our page.
To prevent search engines crawl our site should write:
User-agent: *
Disallow: /
To facilitate the search engines to our site should write:
User-agent: *
Disallow:
To prevent search engines crawl certain parts of the server must include the directories:
User-agent: *
Disallow: / cgi-bin /
Disallow: / tmp /
To prevent a path for our web browser must write:
User-agent: BadBot
Disallow: /